In 2015, I was commissioned by the Los Angeles based streetwear brand The Hundreds to create a series of images to promote their collaboration with Reebok Classic on 2 pairs of Ventilator sneakers.  

 
 

The colorways for the shoes were loosely based on the zodiac signs of the brand's owners, Bobby and Ben Hundreds.

To tie this design element into the photos, we decided to add the fur, yellow to represent the golden fleece of the ram Aries, and white for the bull Taurus.

 
 

The final images were used across a variety of media, including a global press release, a poster campaign in New York and Los Angeles, and both brand's social media accounts.

 
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image via @npawildposting